Comparison 17 // Executive Voice Ownership for PR and Comms Teams.

grai for Executive PR and Thought Leadership Agencies

Last verified against public pricing and vendor documentation: 2026-10-29.

Direct Answer. A PR agency sells one scarce asset: a C-suite voice that sounds like the executive and not like the agency. grai Agency ($149 once) calibrates up to 25 executive voices in local SQLite, enforces the same 6 rules and CV >= 0.32 floor on every draft, and prints an A4 Client Voice DNA Dossier signed with a SHA-256 hash for each one.
Option Best For Starting Price Key Difference
grai (Agency $149) Comms teams that hold several executive voices and must prove the writing is bespoke. $149 once (25 profiles) Local workbench, air-gapped by default, per-executive profiles and printable SHA-256 A4 Dossiers.
Manual style guides Agencies that sell a long discovery process as part of the retainer. Weeks of billable time A document of adjectives that drifts the moment a new writer takes over.

1. The Executive Voice Problem

An executive's LinkedIn presence is now a board-level asset, which means the writing has to survive legal review, a comms lead and a ghostwriter without losing the person. That is a hard constraint, and a style guide of adjectives does not satisfy it.

PR teams also hold sensitive material. An unpublished earnings note or a crisis statement should not sit in a cloud writing tool by default. grai runs in the browser with connect-src 'none' in the shipped kit, so the draft stays on the machine.

The Agency Edition adds the two things a comms team actually needs: separate profiles per executive, and a one-page A4 dossier that proves the voice was measured rather than guessed.

2. Where the Agency Edition Fits

Before the draft

After the draft

3. Side-by-Side Technical and Commercial Matrix

Criterion grai Agency ($149 once) Cloud writing tool plus a style guide
Price model $149 once for 25 executive profiles Per-seat monthly fees, plus the discovery project
Voice proof A4 Dossier with a SHA-256 hash per executive A document that can change without a trace
Data boundary Local by default, connect-src 'none' in the shipped kit Drafts stored in a vendor cloud
Gate 6 rules and CV >= 0.32, deterministic A model opinion, if anything
Capacity 25 isolated profiles in one local workbench One workspace per seat
What happens if you stop paying You keep grai.html and the .grai files Access stops

4. 12-Month and 24-Month Total Cost Comparison

Setup Month 1 12-Month Total 24-Month Total What Is Included
Cloud writing seats, five people $75 $900 $1,800 Shared workspace and a monthly subscription
grai Agency Edition (one-time) $149 $149 $149 25 executive profiles, local gate and A4 Dossiers
grai Founder Edition (one-time, solo) $69 $69 $69 One profile and the full gate
Upgrade from Founder $80 $80 $80 The difference to the Agency licence

5. Privacy and Data Flow Boundary

6. Verdict: Which Should You Choose?

Choose grai Agency ($149 once) if: your team holds several executive voices and the client asks how the writing stays bespoke. The dossier answers that question with a measurement.

Keep the cloud suite if: the team needs collaborative editing and approval workflows. grai is not a document editor and does not try to be.

Run both if: the draft is written in the tools the team already uses, and grai is the gate plus the client-facing proof before it ships.

Twenty-five executives. Twenty-five profiles. One local licence.

One-time payment. 30-Day Distinction Guarantee via [email protected].

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